Originally from the Seattle area, Cliff moved to Southern California in 2009 to pursue a career in the entertainment industry. After settling there, he discovered a blossoming EDM scene and has since enjoyed club events all over the world as well as large festivals. Cliff originally developed his interest in dance music by listening to electronica artists such as Benny Benassi, Crystal Castles and mashup DJs like Girl Talk and Super Mash Bros and 2ManyDJs. Cliff currently resides New York City, but travels extensively and is rarely home. Cliff’s other interests include shopping for streetwear and researching German Shepherds. Cliff is the A&R Representative for Music Lovers Anonymous and East Coast correspondent for EDM Identity.