Artists like Bob Moses, Disclosure, and more will receive a new home on Beatport with the news of the Dance / Electro Pop addition.
While the music industry continues to deal with adversity this year, Beatport has continued to make waves with their livestream showcases and updates to their platform to remain current with the latest in the scene. Already announcing the new Organic House & Downtempo page and the reinstatement of the Hard Techno genre, they’ve now expanded even further with the launch of the Dance / Electro Pop genre on the platform.
Citing the evolution of commercial dance music that has seen electronic artists incorporate traditional pop elements and classic songwriting techniques into their sound, it became clear that a new home was needed for the genre. This new page will play host to a variety of labels ranging from Astralwerks and Ultra to Ministry of Sound and Mom+Pop, who have been at the forefront of releases that can be heard at festivals, clubs, and on radio stations in a seamless manner.
“It’s always a great feeling when the community embraces the changes and improvements we want to make on our store. Much of the modern Electro Pop has been archived into Electronica over the years. Now, we’re expanding the scope of Dance to give this sound a proper home. We are very happy to bring Electro Pop on board as the amalgamation of electronic dance music and Pop has become increasingly evident over the years, with dance-oriented music entering the mainstream. This extra exposure for Electro Pop will benefit new Beatport DJs who are not yet familiar with our other genres and be a great entry point to start DJing using LINK.”
Beatport’s Head of Curation, Raphael Pujol
Which artists will fall under the Dance / Electro Pop umbrella? Powerhouse names like Bob Moses, Disclosure, Gorgon City, ZHU, and RÜFÜS DU SOL are those who helped pave the way, and they’ll now have releases found on the new page. But it isn’t just the serene sounds that were once classified as house or indie-dance as tracks from others like Alison Wonderland, TOKiMONSTA, and Channel Tres will be included as well.
Speaking about the new genre, dynamic duo Bob Moses stated, “We enjoy the challenge of integrating structured songwriting into electronic production, and we’re pleased that Beatport is creating a new home to highlight tracks like this.” Australian duo Lastlings echoed similar sentiments, saying “We’re so happy our music can now feature & chart with the introduction of the Dance / Electro Pop genre. Ultimately we want people discovering all types of music, including ours.”
Stay tuned as Beatport has also announced that they’ll be showcasing the Dance / Electro Pop genre with a livestream event on Twitch in the coming weeks.
