Anjunabeats Partners with MIT on Climate Change Study

Anjunabeats and MIT unite on a project surrounding climate change and sustainability – results and discussion to be live streamed on September 21!

Earth, the planet we call home, is suffering badly. In order for life to continue and flourish, major changes need to happen right now. Thankfully, we have scientists all over the world working quickly and diligently in response to the encroaching climate disaster, but it’s going to take the strength and commitment of all of us to change the future. Stepping up to the plate is famed music label Anjunabeats, and hand in hand with MIT’s Environmental Solutions Initiative, they’ve been working on a unique project surrounding sustainability consciousness.

Working with Anjunabeats at the Gorge was a unique experience in projecting into the future – a more climate aware, sustainable and equitable future. Bringing science into the heart of a music experience is not only a powerful way in which to engage people on the challenges of climate change but also inspires the potential for transformation. Anjunabeats has been a leader on these issues and MIT has deep expertise and engagement activities on climate change and many other environmental challenges. Working together at the Gorge proved that there is much we can do to enhance learning and prompt real action for a better planet.
– Professor John E. Fernandez (Head of MIT’s ESI program)

The project was unveiled back in July at Group Therapy Weekender at The Gorge, designed by Egyptian-born recording artist and MIT Ph.D. student Norhan Magdy Bahomi, or Nourey as we all know and love her. Bonding live music, installation art, and a climate identity survey, the experiment remained active for 16 hours, and 400 responses were logged. A whopping 500+ people interacted with the augmented reality art wall, and in the end, the experience left visitors with more awareness and maybe, even some burning questions.

Music unites us, and so can science and Technology. During the ABGT weekender this year, we were blessed with the opportunity to work with Anjunabeats / Involved Group on a beta project for Climate communication. Fusing AR technology with collaborative arts, we believe this could be a stepping stone in a broad space where audiences can better engage in climate change issues during live events.
– Nourey

Of course, in order for this project to serve its true purpose, the findings need to be presented, reviewed, and discussed, and you’re cordially invited to be part of the process. It’s all going down during a live-streamed event on Zoom and Twitch on Wednesday, September 21 at 16:30 BST / 11:30 EST. So tune in, learn, and become empowered to help save our planet!