HARD Summer is teaming up with local LA businesses for tasty food and beverage collaborations, plus Night Market with Grand Central Market!
One of Southern California’s most beloved summer festivals, HARD Summer, is set to return August 5-6 for a weekend that will surely be one for the books. HSMF is returning to Los Angeles this year, taking over multiple venues between the LA Memorial Coliseum, Exposition Park, and BMO Stadium. Attendees are excited about the new location and jaw-dropping lineup, with heavy hitters like Kaskade b2b John Summit, Skrillex b2b Four Tet, Dillon Francis, Deorro, Ludacris, DIESEL, Noizu, and more.
With a grand return to Los Angeles, HARD is also collaborating with local businesses to get attendees hyped up ahead of the festival’s 15th edition. HARD Pregame sees the festival teaming up with LA favorites such as Fat Sal’s, Love Hour, HiFi Kitchen, Cafe Dulce, and The Bigg Chill for various grub, including an exclusive dessert and drink.
Swing by Fat Sal’s in Westwood, Hollywood, Marina del Rey, or Encino to feast on the Fat HARD Attack, a sandwich not for the faint of heart, with pulled pork, mac and cheese bites, and fried pickles. Make your way to Love Hour for the HARD Smash Combo, which includes a specialty chili burger, curly fries, ice cream sandwich, and drink of choice. HiFi Kitchen will also offer The HARD Summersilog, a hefty meal made for two people, with chicken adobo, beef tapa, talib kawali, garlic rice, two sunny-side-up eggs, and agua fresca drink, along with a vegan option available as well.
In the mood for something sweet? Pull up to Cafe Dulce to quench your thirst with a Not So “HARD” Summer Lemonade infused with sparkling water and curaçao syrup. The cherry on top of your HARD Pregame will surely be at The Bigg Chill, where you’ll enjoy a delectable HARD Summer Sundae with chocolate and vanilla frozen yogurt, brownie, candy necklace, ring pop, and more. All food and beverage collaborations will be available at their locations from July 17-August 13.
Additionally, HARD is partnering with Grand Central Market for the first-ever pop-up event Night Market on July 21. Night Market will include over twenty food and beverage vendors, a flea market, games, tattoo artists, photo booths, and more. Surprise DJ sets are also set to take place, so you won’t want to miss this free event.