Brooklyn DJ and producer Will Buck utilizes his musical expertise to produce top-of-the-line programming for the new venue.
If you’re looking for a refreshing, intimate venue in the heart of Brooklyn, then look no further than Jolene Sound Room. Located at the luxurious Moxy Williamsburg hotel, this state-of-the-art sound space is equipped with retro-themed decor, sonorous acoustics, and Marquee-style lighting. With its grand opening back in March, Jolene Brooklyn is the first prototype of the Jolene concept. It also marks the first formal partnership between Bar Lab Hospitality, Space Invaders, and Link Miami Rebels. The second edition, Jolene Miami, just opened its doors a few weeks ago.
Jolene Sound Room Brooklyn upholds a vision inspired by the past and built for the future and invites club-goers, young and old. Pushing the envelope of DJ-driven experiences, Jolene sheds light on local Brooklyn artists as they perform the best house, techno, and disco the scene has to offer. Brooklyn local Will Buck is responsible for coordinating the musical catalog week-to-week.
Exhibiting a strong passion for the art of DJing, he brings a “good understanding of the scene but not a lot of experience as a booker,” he says. “I knew what parties I liked and what DJs were doing cool stuff, but not how to run a club.” So he expanded his knowledge and used his resources as a DJ/Producer to help prepare him for the job. His experience, combined with his roots in the Brooklyn music scene, is the perfect recipe for success in the Programming Director role. But how did he first connect with the team behind Jolene?
As the venue’s Programming Director, he says his day-to-day duties are “a bit hectic.” Not only are you constantly on the hunt for booking breakthrough artists, but you also have to maintain the venue’s brand and reputation while doing so. And when you’re in constant competition with other venues in one of the biggest cities in the world, it’s imperative to find ways to make yours stand out.
Will Buck has even had the honor to play a set or two in Jolene himself. He says, “I feel very grateful to have the opportunity to do it. It’s a big platform to be in charge of, and I take that responsibility seriously.” However, his main focus is “filling the summer calendar with the best line-ups that I can. I’m looking for interesting pairings and ways to connect the dots between DJs and parties that reach different crowds. I aim to deliver consistent cool programming and keep introducing new talent.”
Looking to the near future of Jolene Sound Room Brooklyn, many exciting plans are in the works. To give you a taste of what’s to come, Will reveals, “Some legends are coming to play the room this summer. A few we’ve got lined up are Maurice Fulton, Karizma, Tony Humphries, Soul Clap, and Crazy P Soundsystem. Some DJs I’d love to have play, Theo Parrish, DJ Harvey, and Mr. G.”
Jolene Sound Room Brooklyn is open Thursday through Sunday from 10pm-4am, so follow them and check out their upcoming events to experience this one-of-a-kind venue first-hand.