Steve Aoki has launched Dim Mak En Fuego, a new arm of his label to help further the evolution of Latin music.
In addition to charitable activities, it appears Steve Aoki has been continuing to find new ways to engage with local communities, including the launch of the Latin arm of his music label Dim Mak. Aptly named Dim Mak En Fuego, this Latin imprint seeks to release “hybrid sounds from the global underground alongside contemporary hitmakers.”
Given that Aoki has established a well-earned reputation as an entrepreneurial jack-of-all-trades, this ambitious launch into a new territory comes at no surprise. As the imprint’s grand entrance into the Latin American music scene, Dim Mak En Fuego has released an R&B inspired single from its first signed act, AQUIHAYAQUIHAY.
Citing their ethos, work ethic, and approach towards music creation, Aoki has expressed an unwavering belief in AQUIHAYAQUIHAY’s potential to push Latin American music culture forward.
The act itself is a five-person collective hoping to reframe the concept of “boy bands” in Mexico and across the world. Very much the embodiment of the Mexican Pop aka “M-Pop” movement, this youthful group of late-teen to mid-20s men has already left a mark on the scene with their first single “Ya No Es Igual” or “No Longer The Same.”
This dreamlike song explores a once passionate relationship that has now lost its spark, delving into themes relating to the unexpected hardships of breakups. Listen to it below, purchase/stream the track on your favorite platform, and read on for more insight on Dim Mak En Fuego!
Watch the music video for “Ya No Es Igual” on YouTube:
Dim Mak En Fuego’s bridge into contemporary Latin music is in keeping with Dim Mak’s consistently adventurous A&R spirit.
Ever since Aoki started Dim Mak while still attending college in 1996, he has released music that pioneers into a variety of genres. Starting from more punk/hardcore and indie rock roots, it was overtime during Dim Mak’s progression that the label became more known for its electro and EDM roster. Now, Aoki is pushing himself and his label into a new musical era via Dim Mak En Fuego, and its focused attention on M-Pop and hybridized sounds.
“The Latin community is in the middle of a creative revolution– having grown up with the internet, technology, and immediate access to global culture, younger generations are creating more art and music than ever before. We are in the midst of an unprecedented abundance of talent, and it’s an honor to have the opportunity to be a part of this evolution of Latin music, working alongside today and tomorrow’s influential artists.” – Bryan Linares (Head of Marketing)
Dim Mak’s foray into Latin America is unsurprising for another larger reason.
Breaking into the Latin market has been a hot trend in the music industry for the past few years now, and the creation of Dim Mak En Fuego seems like a concerted effort to also capitalize on the growth evident in that territory. Hopefully, this new direction can become yet another feather in Aoki’s entrepreneurial cat. In the meantime, we will be keeping an eye out on future releases from this budding curator.