Insomniac, LiveXLive, Zebra Entertainment, and Tencent Video have partnered to distribute the EDC Las Vegas 2018 Livestream to China!
Insomniac and LiveXLive have announced today that they have reached an agreement with Zebra Entertainment and Tencent Video to distribute the livestream of EDC Las Vegas to audiences in mainland China, Hong Kong, and Macau. Riding the wave of their recent partnership for global live streaming along with the debut of the Insomniac Channel on LiveXLive, this is exciting news shows the expansion of Insomniac’s brand around the world.
Originating from Insomniac’s partner Zebra Entertainment, who co-produced the inaugural edition of EDC China this year, the collaboration between LiveXLive and Tencent Video will allow electronic music lovers in China to easily access the EDC Las Vegas livestream. Viewers can catch all the action by way of the Tencent Video website, their mobile devices, or even tune in through smart TVs as well.
“We are fortunate to partner with Tencent Video, providing a unique opportunity to expand the EDC Las Vegas fan base into China, Macau and Hong Kong. As we scale our company, we couldn’t ask for a better international partner. We are grateful to Zebra Entertainment for bringing us this exciting opportunity, and we fully expect this to be the first chess move in expanding our relationship in the near future.”
– Rob Ellin, CEO and chairman of LiveXLive
“Being a digital media pioneer in China, Tencent Video has always attached great value to international music content partnerships. We are honored to collaborate with LiveXLive and EDC Las Vegas, a truly influential brand in the global electronic music scene. With this partnership, we can connect millions of young Chinese viewers with ravers from all around the world, showcasing great music and an amazing vibe.”
– Alan Deng, director, Tencent Video
Hosted over the weekend of May 18-20 at the Las Vegas Motor Speedway, hundreds of acts will be taking the stage at North America’s largest festival for a weekend full of unreal production and quality beats. Details surrounding which artists will be featured on the livestream will be released as the event draws closer, so make sure to stay tuned!