Esports Arena just launched EMX: The Esports Music Experience, an innovative fusion of video games and electronic music.
Like it or not, esports have become an important and fast-growing aspect of the game world. We love talking and hearing about creative ways electronic music is synthesized with games over here at EDM Identity. We love it so much that this month’s feature of What We Like, focuses on the importance of video games within the broad umbrella of electronic music! Naturally, when we heard out about Esports Arena’s latest announcement we were excited to find out more! In case you haven’t heard, last week, Esports Arena announced the launch of the Esports Music Experience (EMX).
At EMX, these two worlds will collide for the ultimate Super Smash Bros event “Civil War.” Esports Arena is both hosting and producing the unique event that will take place in Santa Ana on March 24 -26. Some of the best and brightest Smash are traveling to Santa Ana to compete for $30,000 as well as bragging rights! In addition to the competition, there will be 3 nights of amazing live music by artists that already have a fanbase within the esports world.
“We’re not forcing a DJ in between games, We’ve seen this fail everywhere. We’re building relevant music programming that esports followers and fans of these artists can simply enjoy after the competition throughout the weekend.
“We want to authentically bring music to esports events and esports to music events. Right now music events and festivals are desperate to differentiate themselves from one another, EMX can provide fresh participation and exposure. Esports organizers have been imposing music acts on events for a few years now and it almost always is a rough fit. We think through our teams background in both industries we can best bring these worlds together.”
- Tyler Edres, COO and co-founder of Esports Arena
Check out the full EMX: Esports Music Experience Lineup:
Friday 24 March (8pm – 2am)
- Aero Chord
- Bhodi Safa
Saturday 25 March (8pm – 2am)
- Pegboard Nerds
- Speaker Of The House
- Audrey Napoleon
Sunday 26 March (8pm – 2am)
- Super Soul Bros
Esports Arena is also working with music industry veterans such as William Morris to create an authentic music-infused gaming experience. Morris has worked with labels such as Dim Mak, Dirtybird, is the co-founder to Data Transmission and has been an influential figure in dance music.
“We’re not just looking to bring these worlds together at established events and festivals, we’re creating our own EMX events on a regular basis at Esports Arena facilities. We’re introducing new and established artists to the exploding esports audience and providing an unbelievable event experience to the existing esports follower.” – WIlliam Morris
Competitors can purchase a pass to Civil War and participate in the intense Smash 4 competition as well as attend the Friday, Saturday, and Sunday night music programming. Attendees can purchase an EMX pass which gets them access to the music portion of each day.
Check out EMX presents: Aero Chord, Pegboard Nerds, Cray + More!
Date: Friday – Sunday, March 24 – 26, 2017
Ages: All ages
Hours: 10 AM – 2 AM
Venue Address: Esports Arena – 120 W 5th St, Santa Ana, California 92701
Facebook Event Page: HERE
About Esports Arena:
Esports Arena is North America’s premier esports venue, community hub, and production company. The first Esports Arena launched in 2015 and is located in downtown Orange County, California with a facility in Oakland and other major markets in North America under development. Esports Arena’s unique modular facility allows for small-to-large-scale, expertly produced esports, and entertainment events. Esports Arena hosts daily video game competitions, produces unique content, and rents space/equipment to the esports/interactive entertainment industry.