Recently we released a story about EDC Las Vegas sparking $1.3 billion for Clark County in Nevada. Today, Insomniac Events has announced that the 2015 Southern California Edition of Beyond Wonderland has generated $15.5 million for San Bernardino County!
In 2015, Beyond SoCal welcomed 70,000 fans to San Bernardino County over the course of the two-day festival. The study that was conducted by Beacon Economics, LLC and commissioned by Insomniac revealed that of the $15.5 million, festival attendee spending accounted for an economic output of $10.5 million. 90% of attendees traveled from outside of San Bernardino for the event, spending an estimated $3.5 million on accommodations. Additionally, guests spent approximately $4.2 million on food and beverage, $1.3 million on transportation, and $1.5 million on entertainment and retail. Insomniac spending was responsible for a $5 million in fiscal impact.
The economic impact created by Beyond Wonderland supported the equivalent of 277 full-time jobs and increased labor income for workers in San Bernardino County by $5.2 million. The festival also generated an estimated $1.7 million in taxes for state and local governments. Insomniac has brought over one million electronic music fans to San Bernardino county since 1994.
Beyond SoCal 2015 Economic Impact Infograph:
“I have been hosting events in San Bernardino County for 22 years and it’s an incredible feeling to give back to the community that has been home to so many of Insomniac’s events,” said Pasquale Rotella, Founder and CEO of Insomniac. “Beyond Wonderland’s economic boost wouldn’t be possible without the support of our amazing fans who come from out-of-town and stay to explore all of the wonderful landmarks San Bernardino has to offer.”
If you haven’t purchased your weekend pass for Beyond SoCal, you can grab them here. Two-day general admission and VIP passes(21+), start at $149 and $329 respectively(+Service Fees). A variety of camping passes are also available for purchase.
