BASSWELL Inaugurates New Label, Unartful, with "Kick Bass In Your Face"

BASSWELL launches his brand-new record label, event series, and clothing brand, Unartful, with the release of “Kick Bass In Your Face.”

French artist BASSWELL has taken the hard techno scene by storm, earning support from industry leaders like Amelie Lens, Shlømo, and many more. The prolific talent aims to transport ravers back to the illegal, underground warehouse parties of the ’90s with a modern twist. His style combines hard beats and powerful execution, helping him create an infectious project that has captivated ravers all around the world.

Today, he’s back with a monumental release titled “Kick Bass In Your Face” with DEV. This new track marks their second collaboration, combining the demanding style of BASSWELL with the electrifying vocals of DEV. Relentless reverse bass kick drums and exciting singalong lyrics combine to create an unforgettable anthem that will ignite dancefloors all over. There’s no doubt that this record is poised to become a fan favorite. It’s destined to be in every mainstage DJ’s setlist.

The release of “Kick Bass In Your Face” marks a pivotal moment in BASSWELL’s career as it coincides with the launch of Unartful. Representing a movement around the BASSWELL project, Unartful will serve as an extension of the producer through a record label, event series, and clothing brand. The first round of merchandise was released earlier this month, and it already sold out! Luckily, BASSWELL plans to release a winter series in mid-November, so make sure to keep an eye out for more Unartful clothing.

Unartful will tie into BASSWELL’s project as he plans to bring “Kick Bass In Your Face” to all of the world’s greatest parties, beginning with the Hive x MixMag ADE party in Amsterdam. The festivities continue throughout the year with performances in North America and Paris, culminating in an exclusive Unartful Night at the Phantom in Paris on November 9 and a highly anticipated Boiler Room set in Lyon on November 10.

“Kick Bass In Your Face” is set to dominate the hard techno scene globally. Crank up the volume and get a taste of BASSWELL and DEV’s infectious new record by streaming it on Spotify or your preferred platform.