Techno Titan Alfred Heinrichs Shows His Softer Side on New LP, 'I AM YOU'

**Berlin-based techno producer Alfred Heinrichs has released a 15-track techno album, I AM YOU, via his label, IAM MELODIC TECHNO.**

I AM YOU is Alfred Heinrichs‘ most intimate release to date, giving fans and newbie listeners alike a rather translucent glimpse into the artist’s personal journey and how he transmutes his experienced pain into beauty through music. The album is an infectiously transparent display of the polarity of human emotion to which anyone can relate. With lyrically personal tracks such as “Fuck You Two” and “Regenbogenbrücke (Let Them Go),” both featuring longtime creative partner Heaxxa, it’s clear that Heinrichs came into the studio ready to lay his heart on the line.

While the album reveals a previously guarded emotional side of the techno producer, he remains true to his chaotic club ethos with 4×4 stompers such as “Vergeben,” “Addiction,” and “Ready Steady Go.” All tracks provide an instant jolt of energy, comparable to the rush of chugging a Celsius.

Alfred Heinrichs is a Berlin-based veteran producer whose magnetic, vibrant club sound teeters somewhere in between big room and melodic techno. He definitely isn’t afraid of a classic four-on-the-floor rhythm. Heinrichs has a clear, lifelong love for the music and the scene. He has built a devoted community of techno lovers that centers around his globally recognized label, IAM MELODIC TECHNO, which features artists such as OhhClaire and Amigow.

As he boasts a career spanning close to three decades in the electronic music industry, it’s hard not to pay attention to a heavy hitter like Alfred Heinrichs. I AM YOU is a proper display of how the producer has fine-tuned the vast collection of sonic identities in his repertoire.

I AM YOU is Heinrichs’ 11th studio album and boasts an impressive 15-song tracklist. The album is available now for listening on all streaming platforms.