The Circuit Group and Defected Records have officially formed a strategic partnership to boost their presence in North America and the UK.
Earlier this month, two major artist management firms in the electronic music scene, Seven20 and AYITA, rocked the industry by announcing they would be coming together to form The Circuit Group. Their initial move was to acquire up to 50% of an artist’s song catalog to help provide immediate revenue for artists and ensure they were incentivized to keep creating as the newly formed group began to explore alliances with other entities, including merchandise, brand partnerships, and more. Today, The Circuit Group is taking another massive step with the latest partnership to be announced with Defected Records.
While The Circuit Group has enlisted the minds of industry veterans Dean and Jessica Wilson from Seven20 and Brett Fischer, David Gray, and Harvey Tadman from AYITA, this newfound strategic partnership will bring Wez Saunders, Defected Records’ label head, into the mix. This collaborative partnership will benefit both parties as Defected intends to build its presence in North America, while The Circuit Group is planning its push into the UK, Europe, and other reaches of the planet.
In combining our teams of world-class specialists, I hope to demonstrate how alliance at this level can ultimately mean longer, more profitable careers for our artists across the board.Wez Saunders, CEO and Owner of Defected Records
The Circuit Group will provide Defected with crucial assistance in North America, including IP monetization, brand building, artist development consultation, and technology expertise, for their roster and brands such as D4 D4NCE, Glitterbox, and DVINE Sounds. Conversely, Defected is set to provide services to Circuit, such as record label expansion, music publishing, and branded events. The Circuit Group’s roster includes heavy hitters in the scene, such as deadmau5, Chris Lake, FISHER, NERO, and more.