Insomniac and Unity Join Forces to Create a New Metaverse World

Insomniac Events and Unity announced a partnership to bring forth a brand new, persistent metaverse world for fans to experience.

From their humble beginnings in Southern California to their continued plans for global expansion, Insomniac Events has become renowned for creating some of the most immersive experiences for dance music lovers that the scene has to offer. Now, the behemoth brand has set its sights on reaching deeper into the virtual realm as well by partnering up with Unity, the world’s leading platform for creating and operating interactive 3D content.

While thousands have been lucky to attend a festival hosted by Insomniac over the past three decades, many have yearned for their chance to travel down the Rabbit’s Hole at Beyond Wonderland or take in the sights and sounds of the Electric Daisy Carnival. This partnership intends to make those dreams a reality as the two companies will craft an interactive, engaging experience that will help mark the next era of live entertainment.

Partnering with Insomniac Events is a fantastic opportunity for us here at Unity. Pasquale and his team are revolutionary and always looking to expand their vision and bring extra value to their community. This partnership is the beginning of a long relationship that we believe will usher in a new level of interactive and immersive experiences within the world of live entertainment.
Peter Moore, Senior VP and General Manager, Sports & Live Entertainment, Unity

Taking Insomniac’s “All Are Welcome Here” mentality, those who jump into this new experience from Unity will be treated to fresh experiences and a new level of connectedness to artists, with plenty more in the works that will be available 24/7. “It is an honor to be partnered with an incredible company like Unity on this new journey,” said Pasquale Rotella, Founder and CEO of Insomniac. “Our vision is to create a social experience in which everyone is a Headliner – where stories and music unite us in discovery, love, and a true sense of belonging.”

Check out the message from Pasquale Rotella on Instagram and stay tuned for more news on this new partnership between Unity and Insomniac Events by signing up now via their website.