Renowned techno artist Charlotte de Witte has unveiled the latest side of KNTXT with a focus on health and fitness, KNTXT Active.
Belgian techno DJ and producer Charlotte de Witte has continued to woo fans around the world with her stunning tunes and performances over the years, but that’s not all that she’s been up to. Beyond her work in the studio and behind the decks, she’s pressed on with her KNTXT label, which recently struck up a deal with Apple Music, and has hosted a number of showcases as well. Now, Charlotte de Witte has unveiled the latest tier to KNTXT with the announcement of KNTXT Active.
KNTXT Active looks to explore the connection between music and fitness, with Charlotte de Witte stating that “The pandemic allowed me to become more focused on fitness and health since I had more time due to the pause on touring. This sparked the idea to further investigate this under the name KNTXT Active.” Having already performed a live stream presented by Beatport and Formula 1, New Form IV, and then releasing her Formula EP as well, this new project is already revved and ready to go.
The new brand will kick off with a number of tailored mixes on the Apple Music DJ Mix page, which will be geared to connecting mixes to different workouts based on their BPM. For instance, stretching mixes might be more ambient and downtempo, while running mixes will be filled with high-energy techno tunes.
Charlotte de Witte didn’t stop there either, as KNTXT Active will team up with Belgian boutique activewear brand 42I54. They, along with Olympic gold medalists Elodie Ouedraogo and Olivia Borlée, collaborated on a unique capsule featuring lightweight material made in Belgium. The items that includes a top and leggings will not just be perfect for workouts but festivals and clubs as well, as they all sport rave colors and the signature KNTXT logo.