Insomniac Records Officially Launches New Imprint, In / Rotation!

In / Rotation

Insomniac Records has just unleashed a new imprint in the electronic music world, In / Rotation!

Announced earlier as part of the announcement regarding the upside-downHOUSE stage at EDC Las Vegas this year, Insomniac’s latest venture in electronic music sets out to highlight emerging artists who don’t fit the regular mold of other labels. An extension of the already booming Insomniac Records, In / Rotation intends to bring an open-minded philosophy that allows for experimentation, risk, and creativity with their releases. Currently building, the roster for In / Rotation will eventually be full of artists who are making their mark on the scene and will be featured at upcoming events and festivals. Combining tracks with lifestyle content will make this label stand out from the rest, and we are very excited for what is to come from this new label!

“The next revolution in our Insomniac Records family, IN / ROTATION was created to provide a unique platform for artists on all levels to showcase their music and more,” said Pasquale Rotella, Founder and CEO of Insomniac. “By releasing free tracks from some of our favorite producers and highlighting art and photography that catches our eye, we hope this is a special space that people will enjoy exploring.”

The first release on In / Rotation is from Paris-native Dombresky, who has become well-known for his unique style and praise from the likes of Tchami and DJ Snake. The track, “Technikal”, is sure to get dance floors grooving with its quality house vibe. Stream it below and let us know your thoughts in the comments!

Stream Dombresky – Technikal on SoundCloud:

About In / Rotation

In / Rotation is an extension of Insomniac Records, a new imprint and lifestyle brand dedicated to showcasing emerging artists and an open-minded philosophy. A fully autonomous platform for groundbreaking audio and visual content, In / Rotation strives to big up the experience of those who live their passion. It’s a space for experimentalism, risk, and creativity; a second home to all those who are pushing boundaries.

Follow In / Rotation on Social Media:

Facebook | Twitter | Instagram | SoundCloud.

Grant Gilmore’s authoritative voice as a media professional lends credibility not common to EDM journalism. As the founder of EDM Identity he has effectively raised the bar on coverage of the past decade’s biggest youth culture phenomenon. After ten years of working for nonprofit organization Pro Player Foundation, Gilmore launched EDM Identity as a media outlet offering accurate informative coverage of the rave scene and electronic music as a whole. Although they cover comprehensive topic matter, they have taken special care in interviewing the likes of Armin van Buuren, Adventure Club, Gorgon City, Lane 8 and Afrojack. In addition to household names, they have also highlighted unsung heroes of the industry through their ID Spotlight segment. Whether he’s covering it or not, you can expect to find Grant Gilmore attending the next big electronic music event. To find out what’s next on his itinerary, follow him via the social links below.

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