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March 11, 2015

Crush Arizona 2015 || Event Review

Cliff Moore

Relentless Beats, Arizona’s premiere group of nightlife and event producers partnered with Insomniac Events this year to hold CRUSH. The events took place in San Francisco, Southern California and Phoenix in February. Although I am unfamiliar with Arizona’s nightlife and dance music scenes, the fact that Crush was partially an Insomniac event certainly provided some preconceived expectations towards the venue, performances, and vibes of the crowd.

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After Party Favor, Kayzo and Slander’s opening sets, Tritonal brought their unique flavor of trance and progressive house which slowed the energy down It picked right back up as they mixed and mashed their way through their most popular original tracks over the next hour. This was the perfect segue into Bro Safari, who wasted no time setting the tone for the rest of the evening with a aggressive trap and a dynamic live performance(although I do have to comment on the particularly annoying MCing for nearly the entire duration of their set). The culmination of the evening was the Dada Life Compound Takeover, and by now I think everyone knows to expect the infamous and almost legendary antics the duo is known for: bananas, champagne, and pillow fights (Dada Life actually broke a world record for the largest pillow fight ever recorded during an event in Chicago in 2013).

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Their closing set at Crush was a quintessential Dada performance for sure: colorful and animated visuals as opposed to an endless sea of lasers, banana suits as far as the eye could see, a giant inflatable banana balloon tossed into the crowd and non stop raging for hours, leaving sweaty, exhausted ravers walking out with smiles on their faces and ringing in their ears.  The Rawhide Western Town was an appropriate choice for an event this size, with all the flavors of a typical Insomniac event brought to the deserts of Arizona through Insomniac’s collaboration with Relentless Beats.

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Cliff Moore

Cliff Moore

Originally from the Seattle area, Cliff moved to Southern California in 2009 to pursue a career in the entertainment industry. After settling there, he discovered a blossoming EDM scene and has since enjoyed club events all over the world as well as large festivals. Cliff originally developed his interest in dance music by listening to electronica artists such as Benny Benassi, Crystal Castles and mashup DJs like Girl Talk and Super Mash Bros and 2ManyDJs. Cliff currently resides New York City, but travels extensively and is rarely home. Cliff’s other interests include shopping for streetwear and researching German Shepherds. Cliff is the A&R Representative for Music Lovers Anonymous and East Coast correspondent for EDM Identity.

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