Harsh Records Enlists RAWPVCK and Its Never Enough to "Bring that Beat Back"

Harsh Records officially relaunches with “Bring that Beat Back,” a hard-hitting collaboration between RAWPVCK and Its Never Enough.

For nearly two years, one of the most influential labels in hard dance had disappeared from the scene. During its time away, the hard sound evolved, and so did the forces behind the label. Now, it’s finally time to unleash the chaos that has been passing by under the radar. Of course, we’re talking about none other than Harsh Records!

After a brief hiatus to refocus and build on the foundation it had laid, Harsh Records is finally back with its latest release, “Bring that Beat Back.” On this track, French artist RAWPVCK joined forces with a new entity in the scene, Its Never Enough, for a record best described as a beast incarnate ready to destroy anything in its path.

I created “Bring that Beat Back” with my mate, Its Never Enough, because our two styles combined so hard. It’s a mix between raw and hard, industrial techno, but the dark side of the genre. We are rising again with Harsh Records to show to the world our darkest senses.
RAWPVCK

“Bring That Beat Back” immediately sends listeners on a high-speed journey with punchy kicks, distorted screeches, and driving hi-hats — elements that make for a signature hard techno banger. After the first drop, longtime listeners may recognize the eerie synths and tribal vocals from a previous era, but I’ll leave that Easter egg for the Harsh Familia.

This record takes an explosive turn on the second drop with a massive buildup, raw kick rolls in the pre-drop, and monstrous screeches that invoke horror and despair. But don’t stop there, or you’ll miss the epic switch into reverse bass kicks accompanied by groovy acid basslines to carry you through the end of the drop. RAWPVCK and Its Never Enough end this high-paced journey with a final drop that combines all elements from the first two before eventually letting up on the gas.

It’s a pleasure to collaborate with such a talented raw artist like RAWPVCK. He is a longtime member of the Harsh Records family that has opened the doors to my concept art and crazy music. I hope to bring top quality musical journeys to the hard music family. We are Legion!
Its Never Enough

This record marks a new beginning for Harsh Records as the label mates are in the lab, crafting new sounds and planning Harsh Takeover label parties worldwide. For artists looking to join the movement, the label is actively seeking talented producers with fresh and innovative bangers. You can even send your demos right now to [email protected].

Get hyped for the new era of Harsh Records by listening to “Bring that Beat Back” by Its Never Enough and RAWPVCK on Spotify or your preferred platform.