Resident Advisor and SoundCloud Announce Landmark Partnership

Powerhouse platforms Resident Advisor and SoundCloud unite to strengthen engagement and inspire a deeper connection between artists and their fans.

Resident Advisor and SoundCloud are two massive platforms in the dance music scene. The former is a globally recognized platform primarily focused on events, while the latter is a long-standing platform for producers to share their work. While they might seem like they exist on opposite ends of the spectrum, they share a common goal of bolstering the connection between artists and fans, and now they’ve announced an unexpected alliance to help achieve just that.

This newfound partnership between Resident Advisor and SoundCloud will see several integrations begin to take hold between the two behemoth brands. SoundCloud has long lacked a true section for artists to showcase upcoming shows. The new event integration powered by Resident Advisor will directly bridge this gap by enabling users to view and purchase tickets to the artists’ events without leaving the site. Additionally, a Resident Advisor-curated playlist will surface on SoundCloud that spans a range of genres in the electronic music space.

This marks an exciting moment for SoundCloud as we open up the electronic music event space to our users. Club culture is the lifeblood of electronic music and by integrating Resident Advisor’s events onto our platform, we’re further enriching the music discovery journey for our listening community.
Devi Mahadevia, Senior Vice President of Strategy & Growth at SoundCloud

Conversely, Resident Advisor will integrate SoundCloud into their ticketing and event promotion platform with a new widget at the forefront of all event pages. This intends to encourage users to listen to preview the artists on each respective lineup before purchasing a ticket, giving them a taste of what’s to come at the event. Co-branded editorial features centered on rising artists in the electronic music scene will also find their home on Resident Advisor to further amplify their mission.

This is the initial release of features from this collaboration, and users can expect deeper integration to further cultivate connections between artists, promoters, labels, and, most importantly, fans. Stay tuned for more updates.