TikTok is acutely aware of its influence on the worldwide music ecosystem.
TikTok‘s expansion into music has yielded new tools for the musicians who use its platform. Earlier in November, the social media juggernaut introduced an “Add to Music App” feature. Now, it’s rolled out Artist Accounts.
“The Artist Account is a toolbox of features and promotional tools developed to forge a closer relationship between artist and fan on TikTok,” reads a blog post on the platform’s website. “Now available to every artist or musician that has released music, the Artist Account is the shop window for fans to learn more about your music, creative process and to discover the latest releases.“
Users who activate as an Artist Account get to display an Artist Tag on their page, in addition to a Music Tab that catalogs all of their music uploads in chronological order. A feature called By Artist also allows them to pin a post of their choosing to the top of their profile, and one called Behind the Song allows musicians to share personal anecdotes or feelings about a given track.
“With the introduction of the Artist Account, we are proud to further empower artists by providing them with the tools they need to reach new heights on TikTok,” said TikTok Global Head of Music Partnerships & Programming Paul Hourican. “Alongside new features like Add To Music App, we’re seeing how these features can deepen engagement whilst creating unique opportunities for fans to connect with their favorite artists in meaningful ways, driving music discovery on the platform.“
Launched globally by ByteDance in 2017, TikTok was based on a successful Chinese social media app called Douyin. Although originally dedicated to dance videos, it gradually came to host all manner of short-form video content as the years passed. A recent survey found that 51% of gen Z prefer searching on TikTok over Google, and the average song length has decreased as musicians try to make their fare more TikTok friendly.
In order to activate an Artist Account on TikTok, visit this page using the same device you use to access the app.