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The Circuit Group and Defected Records Announce Strategic Partnership

Grant Gilmore by Grant Gilmore
October 24, 2023
in News
Photo Credit: Defected

The Circuit Group and Defected Records have officially formed a strategic partnership to boost their presence in North America and the UK.


Earlier this month, two major artist management firms in the electronic music scene, Seven20 and AYITA, rocked the industry by announcing they would be coming together to form The Circuit Group. Their initial move was to acquire up to 50% of an artist’s song catalog to help provide immediate revenue for artists and ensure they were incentivized to keep creating as the newly formed group began to explore alliances with other entities, including merchandise, brand partnerships, and more. Today, The Circuit Group is taking another massive step with the latest partnership to be announced with Defected Records.

Defected Records is without a doubt one of the most respected label brands in the world. Working closely with the label head Wez Saunders and his team will be invaluable to us as we continue to establish our new vision across the music landscape. Circuit and Defected are creating a partnership that helps artists build longer lasting, higher impact, more profitable careers across their labels, publishing, events and brand ventures. We’re looking forward to supporting Defected’s further expansion into the North American market.

Dean Wilson, The Circuit Group co-founder and CEO

While The Circuit Group has enlisted the minds of industry veterans Dean and Jessica Wilson from Seven20 and Brett Fischer, David Gray, and Harvey Tadman from AYITA, this newfound strategic partnership will bring Wez Saunders, Defected Records’ label head, into the mix. This collaborative partnership will benefit both parties as Defected intends to build its presence in North America, while The Circuit Group is planning its push into the UK, Europe, and other reaches of the planet.

The Circuit Group
From left to right: Harvey Tadman, David Gray, Jessica Wilson, Dean Wilson, and Brett Fischer of The Circuit Group
Wez Saunders Defected Records
Wez Saunders, President and CEO of Defected Records

In combining our teams of world-class specialists, I hope to demonstrate how alliance at this level can ultimately mean longer, more profitable careers for our artists across the board.

Wez Saunders, CEO and Owner of Defected Records

The Circuit Group will provide Defected with crucial assistance in North America, including IP monetization, brand building, artist development consultation, and technology expertise, for their roster and brands such as D4 D4NCE, Glitterbox, and DVINE Sounds. Conversely, Defected is set to provide services to Circuit, such as record label expansion, music publishing, and branded events. The Circuit Group’s roster includes heavy hitters in the scene, such as deadmau5, Chris Lake, FISHER, NERO, and more.

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Grant Gilmore

Grant Gilmore

Grant Gilmore’s authoritative voice as a media professional lends credibility not common to EDM journalism. As the founder of EDM Identity he has effectively raised the bar on coverage of the past decade’s biggest youth culture phenomenon. After ten years of working for nonprofit organization Pro Player Foundation, Gilmore launched EDM Identity as a media outlet offering accurate informative coverage of the rave scene and electronic music as a whole. Although they cover comprehensive topic matter, they have taken special care in interviewing the likes of Armin van Buuren, Adventure Club, Gorgon City, Lane 8 and Afrojack. In addition to household names, they have also highlighted unsung heroes of the industry through their ID Spotlight segment. Whether he’s covering it or not, you can expect to find Grant Gilmore attending the next big electronic music event. To find out what’s next on his itinerary, follow him via the social links below.

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