Adam Beyer’s Drumcode Records will host a pop-up store at the 2023 edition of Amsterdam Dance Event.
Adam Beyer‘s Drumcode Records is the most commercially successful label in techno. It only makes sense for the imprint to have a pop-up store of its own at Amsterdam Dance Event (ADE). Enter Drumcode Centraal.
The pop-up will run from 12pm-8pm on October 18-19 at Bonne store in Amsterdam’s red light district. Artists like Space 92, Marie Vaunt, Joris Voorn, and Beyer himself will perform throughout each day. It will also offer a merch drop and giveaways, and the winner of a contest called Make Your Mark will get a slot on the lineup after collaborating with Bart Skils in an October 10 STMPD RCRDS studio session.
Other giveaway prizes include backstage passes to Drumcode’s October 19 event at Gashouder, which is sold out at the time of writing. The label will also sell limited vinyl represses of Beyer and Skils’ 2018 single “Your Mind,” along with artwork from longtime Drumcode illustrator Staffan Larsson.
Adam Beyer launched Drumcode Records in 1996 while working at the Stockholm record store Planet Rhythm. The imprint’s first release was a collaborative record between him and fellow Swede Lenk that consisted of four untitled tracks. In the nearly three decades since, the label has signed records by the likes of Amelie Lens, Maceo Plex, Joseph Capriati, Nicole Moudaber, and Pig&Dan. In 2018, it was revealed to be the highest-selling record label on dance music download store Beatport.
Coincidentally, ADE kicked off the same year as Drumcode. Now spread across more than 200 venues are performances by over 2,500 artists and speeches by over 600 industry figures, the event is part conference and part music festival along with interactive theatre pieces and other dance music-adjacent attractions.
Find more information on Drumcode Centraal, which takes place from October 18-19, on the Amsterdam Dance Event website.