Gary Richards will oversee LiveStyle’s U.S. festival operations and develop new events on the West Coast.
After announcing his departure from Live Nation last month, Gary Richards has been officially appointed as the President of LiveStyle North America. His newly created position at LiveStyle has him responsible for working with all U.S. festival operations and developing and launching new brands and activities on the West Coast.
Gary Richards plans to start new festival concepts and cruises at LiveStyle. It will be interesting to see how he plans to differentiate events from his former brands HARD and Holy Ship! Richards launched HARD Events festival back in 2007, which helped launch careers for Diplo, Steve Aoki, and Skrillex.
Randy Phillips, the President and CEO of Livestyle, Inc., believes that no single candidate fulfills the role better than the HARD Events founder. Adding Gary Richards to the roster at LiveStyle is part of their creative and strategic growth in the years ahead.
LiveStyle, formerly known as SFX Entertainment, emerged out of bankruptcy with the help of Randy Phillips. Phillips, previously at AEG, helped promote tours by Justin Bieber and Britney Spears and oversaw Coachella. The company’s portfolio includes React Presents, Made Event/Electric Zoo, DDP, Beatport and more.
About LiveStyle, Inc.
Positioned to be the world’s largest electronic music event producer, LiveStyle boasts a wide variety of leading live electronic music properties. LiveStyle produces and promotes single and multiday electronic music festivals across North America, Europe, South America, Australia and Asia. North American key operating entities include Made Event, React Presents, Disco Donnie Presents, Life in Color, and MMG, along with festivals and brands such as Electric Zoo, Spring Awakening, TomorrowWorld, Sensation, and Life in Color. LiveStyle also owns and operates Beatport, the trusted global home of electronic music where fans, DJs, and creators connect, discover and participate in the evolution of dance music culture.
Feature Photo Credit: aLIVE Coverage
