Your privacy is important to us. To better protect your privacy, we provide this policy explaining our online information practices and the choices you can make about the way your information is collected and used at this site.

The Information We Collect

On occasion visitors to EDM Identity can enter contests, vote in polls or otherwise express an opinion, subscribe to one of our services such as our online newsletters, or participate in one of our online forums or communities. The types of personally identifiable information that may be collected at these pages include: name, address, e-mail address, telephone number, and information about your interests in and use of various products, programs, and services.

We also may collect certain non-personally identifiable information when you visit many of our web pages such as the type of browser you are using (e.g., Internet Explorer, Mozilla Firefox), the type of operating system you are using, (e.g., Microsoft Windows or Mac OS) and the domain name of your Internet service provider (e.g., Comcast, Cox Communications).

Given the global nature of our business some of the products and services we offer may be differ and not be available in your market.

When using our website and apps. When you use our websites or apps, we may use tracking tools like browser cookies and web beacons and technology like GPS and WiFi to passively collect data about you, such as the browser and device you’re using, your IP address, your location, the site you came from, what you did and didn’t use our site/app for, or the site you visit when you leave us. For more information on how we collect this information, see our Cookies Policy.

When you sign up for our marketing lists. When you sign up for our marketing lists, we’ll use your information to send you marketing communications about events, products or services.

When entering competitions. When you enter into competitions we run, we’ll use your information to administer your entry and contact you if you’ve been successful. If the prize is administered by a third party, we’ll let you know who they are.

When you submit a publication. When you choose to submit content for publication, such as through our contact form or posting to a blog or discussion board, we may publish your screen name and other information you have provided us.

When you use social media and online public forums. When you use a social media feature within our website or apps, and you post to social media platforms, or post on a public space or on one of our websites. The social media site will provide us with some information about you.

How We Use Information

For the performance of our contract with you 

Contest, Competitions and Referrals. We may use your information to confirm your registration for an event or contest. You may give us your friend’s information, for example via our referral service to tell a friend about our website or to purchase a gift card. We will only use your friend’s information to provide services you requested. Your friend may contact us to ask us to delete their information.

Publishing your content. When you submit your content for publication, we may publish your screen name and other information you provide to us.

For our legitimate business interests 

Marketing. In line with what is stated below and where local laws permit, to contact you with information or offers regarding upcoming events, products or services (applicable to markets that rely on this lawful basis) – this may be via email, via push and internet notification, display SMS or on social media platforms. You can change your marketing preferences at any time’ see the section “Your choices and rights” below.

Advertising & cookies. In line with what is stated below and where local laws permit, to deliver tailored advertising and marketing communications on our websites and apps depending on your market. (See our Cookies Policy for more information).

Market research & fan feedback. To conduct market research and analysis which helps improve and customise our products and services, or to contact you with satisfaction surveys, or to participate in user research (such as focus groups). We include an unsubscribe option for this kind of contact should you no longer wish to receive them.

Images. When you attend events we cover, we sometimes take photos and sometimes post these on social media or use them in marketing campaigns. Our signage at the event will let you know, and you can always request we remove you.

Personalisation. To make sure our messages and website are relevant to you (depending on your market), for example, when you favourite artists and genres, if you purchased tickets, attend shows with friends and any presales you are interested, we will inform you about similar events we think you might be interested in. We create a user profile with the information we know about you and how you use our services. By turning personalisation off you won’t get any personal recommendations and any newsletters you’ve subscribed to will be generic (although if you’ve asked to receive alerts about specific artists or venues, you’ll still receive these).

We will still perform profiling activities where we need to do so to deliver our services to you, for example for fraud screening purposes and where you specifically request we do so.

For our overriding legitimate business interests

To prevent or detect unlawful behaviour, to protect or enforce our legal rights or as otherwise permitted by law.  For example, making sure tickets get into the hands of real fans. As such, we may use your information to prevent ticket touting, misuse of our intellectual property (e.g., our or our Event Partner’s brands), fraud, or other crimes.

Where you’ve given your consent

Marketing. Where local laws permit, to contact you with information or offers regarding upcoming events, products or services (applicable to markets that rely on this lawful basis) – this may be via email, via push and internet notification, display SMS or on social media platforms. You can change your marketing preferences at any time’ see the section “Your choices and rights” below.

Advertising & cookies. Where local laws permit, to deliver tailored advertising and marketing communications on our websites and apps, depending on your market. (See our Cookies Policy for more information).

Commercial Partners. We sometimes work with Commercial Partners who we share data with. These are third party data controllers that we work with to provide additional value-add services, such as our travel packages, sponsors or exclusive presale deals. In some circumstances, where sharing is not necessary for us to perform the contract you have requested, we will request your consent prior to sharing and provide information regarding what will be shared with whom.

Who We Share Your Data With

Commercial Partners. These are third parties we work with to provide additional value-add services. As the Commercial Partners we work with varies between services, we use just-in-time information to let you know when data will be shared with them and that it will be processed in accordance with their privacy notice.

Third parties who perform services on our behalf. Our third-party service providers, some of which may be located outside of your jurisdiction. These include: Cloud hosting providers, who provide the IT infrastructure on which our global products and systems are built; Payment platforms, who provide the infrastructure to process payments; Outsourced customer service teams, who support in responding to queries you may have; Information security providers, who help us keep our platforms safe and secure; and; Marketing providers, who power our data analytics, marketing communications and advertising. 

Live Nation Entertainment. We share data with the Live Nation Entertainment group. This may include Ticketmaster and Live Nation owned or operated venues, for example.

Amazon Services LLC. We are a participant in the Amazon Services LLC Associates Program

Disclosures under law. We may share information to respond to a court order or subpoena. We may also share information if a government agency or investigatory body here permitted or required by law. Or, we may share information when we are investigating potential fraud.

Successors. We may share information with any successor to all or part of our business. For example, if part of our business is sold we may give our contact list as part of that transaction.

Affiliate and Advertising Disclosure

The site may contain links to affiliate websites, and we receive an affiliate commission for any purchases made by you on the affiliate website using such links.

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn advertising fees by linking to Amazon.com and affiliated websites.

Information About Your Choices & Rights

Your rights and choices may differ depending on the country from which you access our services. We have split these out below. 

Your choices

Where you have given us your consent (applicable to our markets that rely on consent), you can withdraw it by doing the following:

• – To stop receiving our marketing you can change your preferences within your account if you have created one or follow the unsubscribe instructions in any of the emails, we send you or contact us and we will do it for you.
• – To opt out of the use of cookies and tracking tools, please see our Cookies Policy. This can also be done my updating your preferences in the cookie management tool on any of our websites and apps.
• – To opt out of location tracking and push notifications, you can change the settings on your device or keep your location off. To stop web push notifications, you will need to use your browser settings. 

Where we have relied on a legitimate interest (applicable to our markets that rely on legitimate interest), you can object to it by doing the following:

• – To object to receiving our marketing you can change your preferences within your account, follow the unsubscribe instructions in any of the emails we send you or contact us and we will do it for you.
• – To object to personalisation, you can change your preferences within your account if you have created one. If this option is not available, you can contact us and we will do it for you.
• – To object to being contacted as part of fan feedback, you can unsubscribe through the mechanisms in the messages to you or contact us and we will do it for you.

Your rights

As a global company, our followers are located all over the world, depending on your market there are specific laws and regulations around privacy rights such as the GDPR in Europe, LGPD in Brazil and CCPA in United States etc. The below rights may be appliable in your market. 

Global Rights (excluding United States)

• – The right to request that your information be deleted, otherwise known as erasure, or restricted from further use. The right to delete or erase your account cannot be made where you have a ticket or transaction for a future event. A deletion of your account will result in loss of access to any digital assets (i.e. NFTs) that you may own. 
• – The right to request a copy of the information we hold about you, also known as a right of access. 
• – The right to correct, amend or update information you have given us (where you have an account with us you can also do this by logging in and updating your information). 
• – The right to contest any automated decision we make about you. An automated decision is a decision taken without any human intervention which has legal consequences (e.g. credit checking). We don’t typically carry out automated decision making but, if we do, we will make it clear where such decisions are being made.

To exercise any of the above rights please contact us using our webform (here), please use the email associated with your account in order for us to locate your personal data. You may designate an authorized agent to submit requests on your behalf. For an authorized agent to be considered verified, you must provide the authorized agent with signed, written affidavit to make such requests or a power of attorney. We may follow up with you to verify your identity before processing an agent’s request. Failure to follow these instructions may result in our inability to process your request.  

Please note that while we will carefully assess every request we receive, your rights and the time period for actioning a right may differ according to your place of residence and we may not always have to comply. When this happens, we will explain why.

United States Rights 

You have certain choices about how we use your information. 

You have rights pertaining to the collection, use, and sharing of your personal information. 

Depending on where you live in the United States, for all other countries please see Global Rights above, you may have specific rights around your personal information. Below we explain what those rights are and how you can exercise them:

• – Disclosure. You have the right to request a report showing the personal information collected, shared, and sold about you. 
• – Deletion. You have the right to request that we delete any personal information collected from or about you.
• – Correction. You have the right to request that we correct inaccurate personal information collected from or about you. 
• – Opt-Out of Sale/Profiling. You have the right to opt out of the sale of your personal information. This will also opt you out of targeted advertising or profiling.  To opt-out click here.  
• – Non-Discrimination. We shall not discriminate against you based on your exercise of any of the above rights.

You may submit a request to enact any of the above rights by clicking here to submit a request.  You may also submit your request by mailing a letter to the address at the bottom of this policy.  Please be sure to include your full name, email address, and which type of request you are making in your letter.

Your “Do Not Sell or Share” Rights Under the CCPA.

Under the California Consumer Privacy Act (CCPA), California residents have the right to opt out of the sale or sharing of their personal information, as defined by the CCPA.  California residents may exercise this right to opt out online by submitting a “Do Not Sell or Share My Information” request here. 

To verify your identity, we may collect information such as your full name and email address. This information will be compared to our existing records to verify the identity of the individual submitting the request. We may also require you to confirm your request via an automated email message before responding to your privacy rights request. Depending on the sensitivity of the information requested and the type of request, we may require additional information to verify your identity before responding.  We will respond to your request within 45 days if possible and required under the law. Please note that if you we deny your request, you may appeal this denial by contacting us using the information at the bottom of this policy. 

Sensitive Personal Information

Please note that we will never use or disclose any sensitive personal information you give us except to provide you with the goods and services you have requested or for the limited purposes allowed under the law.

Personal information that you provide for a specific purpose will not be sold or used for targeted advertising or profiling in furtherance of decisions that produce legal or similarly significant effects.

You may designate an authorized agent to submit requests on your behalf. For an authorized agent to be considered verified, you must provide the authorized agent with signed, written affidavit to make such requests or a power of attorney. We may follow up with you to verify your identity before processing an agent’s request. Failure to follow these instructions may result in our inability to process your request.

“Shine the Light” Law  

If you are a California resident and have an established business relationship with us, you can request a list of the personal information we have shared with third parties for their marketing purposes. We will also give you a list of the third parties that have received your information. You can make a request one time each year. Mention in your email that you are making a “California Shine the Light” inquiry. We will respond within 30 days.

Do Not Track

Our websites and apps are not designed to respond to “do not track” requests from browsers.

In addition, our website responds to Global Privacy Control—or “GPC”—signals, which means that if we detect that a browser is communicating a GPC signal, we will process that as a request to opt that particular browser or device out of the sale or sharing of your information via cookies and tracking tools on our website. Note that if you come back to our website from a different device or use a different browser on the same device, you will need to opt out (or set GPC for) that browser and device as well.

Our sites and apps are not intended for children. Our sites and apps are meant for adults. We do not knowingly collect personal information from children. If you are a parent or legal guardian and think your child has given us information, you can contact us.

Our Commitment to Security

We have security measures in place to protect your information. The security measures we use will depend on the type of information collected. Contact us if you think an unauthorized account has been created using your name. We are not responsible for third party websites and apps. If you click on a third-party link, you will be taken to websites we do not control. This policy does not apply to the privacy practices of those websites. Read the privacy policy of other websites carefully. Our site may also serve third-party content that contains their own cookies or tracking technologies.

We only keep your information for as long as required to provide you with the services you request, for the purposes outlined in this policy and for any legal purposes for which we are obliged to keep the information. For example, we retain certain purchase information for accounting and tax purposes even after you have deleted your account. Our retention rules are dependent on whether the information is necessary to provide the product or service, what consents have been provided around the use of personal information and what statutory, contractual, or other legal obligations do we have to retain personal information. 

We will securely delete your information when it is no longer required for these purposes, in line with our company policies. 

Data Transfers 

As a part of a company headquartered in the United States, we may need to transfer your information outside of your country of residency. This occurs where: 

• We rely on shared services provided by our partners, some of which may be located outside of the country where you are resident. For example, our global platform is designed and maintained primarily from the United States.
• We use global service providers, such as the ones described above.  

When transferring information, there are strict rules in place to ensure your data is still protected to a high standard. Where we do this, we will ensure that appropriate safeguards are put in place. Where your information is transferred outside of your local market, we use contractual measures and internal mechanisms requiring the recipient to comply with privacy standards of the exporter, we will use one of the mechanisms listed below.

• – Contractual Clauses, such as the Standard Contractual Clauses approved by the European Commission and other Regulatory Bodies where applicable.
• – Binding Corporate Rules
• – Binding Corporate Processor Rules

For more information or a copy of the relevant documentation please contact us.

Contact Us

If you have any questions or concerns about the online privacy policy for this site or its implementation you may contact us at us contact[at]edmidentity[dot]com.

Updates

From time to time we may change our privacy practices. We will notify you of any material changes to this policy as may be required by law. We will also post an updated copy on our website. Please check our site periodically for updates.

We use a variety of online technologies to power the best digital experiences. Learn more about these, why we use them and how you can control them.

Cookie Policy

When visiting one of our websites, mobile apps or interacting with our digital services we use cookies and other online tracking technologies (collectively “online technologies”).  

This policy describes how we use online technologies, the types of online technologies used and your choices and rights regarding your preferences. 

For further information about how your personal information is used please also see our Privacy Policy 

ONLINE TECHNOLOGIES

We and our third-party partners use online technologies in order to deliver a more user-friendly experience. These online technologies can include cookies, pixels or web beacons or tags, scripts, SDK’s and tags. 

A cookie is a data file that your browser sets on your device, which contains information about your online activity, pixels or web beacon or tags are pixel graphics or tags that track web traffic, conversions and behaviour, web beacons, scripts run on the web page and collect information on browsing behaviour, SDK’s (software development kits) is a set of tools on the operating system (OS) to enable tracking and functionality. 

Online tracking technologies are either first party (i.e., managed by us) or third-party (developed by an external parties). 

The length of time a cookie will stay on your computer depends on whether it is a persistent or session cookie. Session cookies are temporary until you leave the website or close your browser. 

Persistent cookies stay until you finished browsing until they expire or are deleted (in your device/browser settings), these retention periods are displayed when viewing the cookie in the preference centre. 

CATEGORIES OF ONLINE TECHNOLOGIES

Online technologies can be categorised into the following five groups: 

1. Strictly necessary: These are required for the website to function and operate and enable technical functionality and provide services requested by you. For example, setting of country and language preferences, keeping you logged in during your visit, security and fraud prevention. Strictly necessary cookies cannot be disabled and do not require consent. 
   
   
2. Performance: These help us us to count visits and traffic to websites so we can measure and improve the performance of our websites. These tracking technologies collect information that is aggregated. 
   
   
3. Functional: These enable the website to provide enhanced functionality and personalisation. They may be set by us or by our third-party partners whose services we have added to our pages. If you do not allow these technologies, then some or all of our services may not function properly.
   
   
4. Advertising & Targeting: These may be either be our or our third-party partners to learn more about your interests including which products and services you are interested in or have purchased on any of our websites and apps. We and our partners use this information to show you more personalised marketing and product recommendations based on your interests and behaviour. If you do not allow these technologies, you will experience less targeted advertising by us and our third-party partners. 
   
   
5. Social: These may be used to enable you to share our content with your friends and networks. They are capable of tracking your browser across other websites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these technologies you may not be able to use or see these sharing tools.

For more information and choice of which type of vendors and category per online technology, please see the cookie preference centre available on all our websites and apps under “Manage my cookies”.  

HOW TO MANAGE ONLINE TECHNOLOGIES ON OUR WEBSITES AND APPS

Preference Centre

If it is your first time visiting any of our websites or apps, depending on your location you can either choose to select “accept” our use of online technologies, or if you wish to manage your preferences either at the category or vendor level this can be done using the “cookie settings” option. Alternatively, you can choose to “reject all” online technologies.

If you do not accept, these cookies will not be placed on your device. The only cookies that are always active are Strictly Necessary Cookies. 

You can update and manage your cookie preferences at any time by using the “Manage my cookies” link in the footer of any of our websites or in our apps, which will open our preference centre. 

Browser Settings

In addition to our preference centre, most browsers will enable you to manage your cookies preferences e.g., have the browser notify you when you receive a new cookie or use it to disable cookies altogether. If you do decide to disable or delete these altogether some sites won’t work as well, as they rely on online technologies. 

If you do not wish to allow us and third-party organisations to use online technologies within our emails, such as pixel tags, the best way to do this is not to enable images when you view our emails. In other words, only view the plain text of the email. Some web browsers and email clients have settings or extensions available to disable / block such cookies such as Gmail.

AD CHOICES

When you see an Ad Choices icon on any advertising whether from us or a third party you can follow the link for more information about behavioural advertising practices please visit www.youronlinechoices.eu.

The Digital Advertising Alliance also offers a tool for opting out of the collection of cross-app data on a mobile device for interest-based advertising. To exercise choice for companies participating in this tool, download the AppChoices app here.