EDM Identity
  • News
  • Music
    • Exclusive Mixes
    • Playlists
  • Events
  • Culture
  • Interviews
  • Shop
No Result
View All Result
EDM Identity
  • News
  • Music
    • Exclusive Mixes
    • Playlists
  • Events
  • Culture
  • Interviews
  • Shop
No Result
View All Result
EDM Identity
No Result
View All Result

Spotify’s New Feature Makes Artists Pay Fans to Listen to Their Music

John Cameron by John Cameron
April 1, 2025
in News
Photo credit: Reet Talreja

Royalty Reversal, as Spotify has dubbed its newest function, aims to curb the modern music market’s lopsided supply and demand.


Spotify has built a successful business on the notion that music ought to cost nearly nothing. But its latest feature drags that value all the way into the negative, enabling content creators to financially incentivize users to listen to their music instead of the other way around.

The function is called Royalty Reversal, and Spotify says it offers a solution to the oversaturated music market of the present day. With virtually all music available on demand 24/7, musicians have an increasingly difficult time staking their claim of the online attention economy. Royalty Reversal at least gives them the assurance that somebody is actually listening.

But how many people will hear their music? That depends on how much they spend. Spotify has yet to disclose specific figures, but the idea is that every dollar spent will net the uploader marginally more plays.

Daniel Ek, the billionaire co-founder and CEO of Spotify, touted the benefits of Royalty Reversal in a statement dated Tuesday, April 1. “Over the past 16 years, Spotify’s wealth of content has grown so vast that only a tiny fraction of it will ever get heard,” he said. “Now, for a nominal fee, creators can make sure that their uploads get to be included in that infinitesimally small pool.”

The new feature signifies a major about face for Spotify, which, up to now, has paid uploaders somewhere between $.003 to .005 per stream. The platform has received no shortage of backlash for devaluing music by leading consumers to expect that it should be available for almost nothing.

This isn’t the first time Spotify has rolled out a potentially controversial feature. Last month, the streaming service updated its algorithm to use AI facial recognition to recommend music based on how physically attractive the artist is.


ShareTweetShareShare
John Cameron

John Cameron

I'm a recovering techno elitist and the managing editor of EDM Identity. I try to write articles that give the context I wished I had when I started getting more into dance music two decades ago.

MORE ON EDMIDENTITY

XS Nightclub at Wynn Las Vegas
Events

Breakaway Takeover at Wynn Las Vegas to Return for Round Two This Summer

by Sheila Lim
June 23, 2025
syringe Fête de la Musique
News

At Least 145 People Injected in Syringe Attacks at French Festival

by John Cameron
June 23, 2025
Renate Fire Berlin
News

Fire Breaks Out in the Front Garden of Berlin Club Renate

by John Cameron
June 20, 2025
Get Funky 2024 V2 Presents
News

Get Funky in Salt Lake City Moved Indoors Due to Extreme Wind Forecast

by John Cameron
June 19, 2025
Conor McGregor Pacha Ibiza fight
News

Conor McGregor Punches Pacha Ibiza Attendee to the Ground

by John Cameron
June 19, 2025
Next Post
Lost In Dreams Los Angeles 2024

Lost In Dreams Los Angeles Unveils Stellar 2025 Lineup

FOLLOW US

Facebook Instagram TikTok Twitter Soundcloud Youtube
EDM Identity

© 2025 All Rights Reserved

  • About Us
  • Contact
  • Team
  • Privacy
  • Accessibility

Cleantalk Pixel
No Result
View All Result
  • Home
  • News
  • Music
  • Events
  • Culture
  • Festival Tips
  • Interviews
  • Shop

© 2025 All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.