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Insomniac and ICON Collective Officially Announce Discovery Project Partnership

Grant Gilmore by Grant Gilmore
March 12, 2025
in News
Photo Credit: Gina Joy for Insomniac Events

Insomniac and ICON Collective have teamed up for Discovery Project competitions in 2025 to help further support aspiring artists in the scene.


While Insomniac might be most renowned for hosting some of the biggest festivals on the planet, their influence reaches beyond those experiences with their labels and other projects. This includes the Discovery Project, which hosts competitions for aspiring artists ahead of festivals with winners receiving a timeslot to perform and more. Today, Insomniac has expanded the program’s offerings for winners by officially inking a deal with ICON Collective.

This newfound partnership between Insomniac and ICON Collective will see Discovery Project winners receive a first-of-its-kind academic sponsorship to the school’s Advanced Music Production Program. The news of this collaboration was first teased during the EDC Las Vegas “music through music” lineup reveal, and the Discovery Project contest for the upcoming edition will kick off the year-long partnership between the two Southern California brands.

The EDC Las Vegas 2025 Discovery Project competition is open until Wednesday, April 2. Beloved duo and ICON Collective alumni SLANDER will join the panel of judges from Insomniac Music Group for this competition, lending insight and expertise for the selection of the winner.

The lucky winner for this year’s EDC Las Vegas competition will receive a comprehensive experience from ICON Collective. This includes state-of-the-art training in their campus, studios, and creative spaces, 1-on-1 mentorship from expert instructors, access to office hours for additional learning support, direct insights from artists and industry leaders, networking opportunities, and more.

The partnership between Insomniac and ICON Collective will extend beyond EDCLV. Throughout the rest of 2025, the school will be the official academic sponsor for 14 other Discovery Project competitions. Those winners will receive an exclusive ten-week mentorship tailored to their growth and access to ELEVATE, ICON Collective’s online music production program.

Aspiring artists can enter the EDC Las Vegas 2025 Discovery Project competition until Wednesday, April 2 at 5pm PT via the official website. Stay tuned for future competitions to be announced by following these brands on social media.

EDC Las Vegas 2025 Discovery Project Competition

Follow Insomniac:

Website | Facebook | X | Instagram | YouTube | TikTok

Follow ICON Collective:

Website | Facebook | X | Instagram | YouTube

Follow Discovery Project:

Website | Facebook | X | SoundCloud

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Grant Gilmore

Grant Gilmore

Grant Gilmore’s authoritative voice as a media professional lends credibility not common to EDM journalism. As the founder of EDM Identity he has effectively raised the bar on coverage of the past decade’s biggest youth culture phenomenon. After ten years of working for nonprofit organization Pro Player Foundation, Gilmore launched EDM Identity as a media outlet offering accurate informative coverage of the rave scene and electronic music as a whole. Although they cover comprehensive topic matter, they have taken special care in interviewing the likes of Armin van Buuren, Adventure Club, Gorgon City, Lane 8 and Afrojack. In addition to household names, they have also highlighted unsung heroes of the industry through their ID Spotlight segment. Whether he’s covering it or not, you can expect to find Grant Gilmore attending the next big electronic music event. To find out what’s next on his itinerary, follow him via the social links below.

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