Eli Brown Launches Streetwear Brand, 92 Thing

House and techno powerhouse Eli Brown explores his talents beyond the dancefloor with the release of his new streetwear brand, 92 Thing.

Eli Brown, a force to be reckoned with in the house and techno scene since 2016, continues to push boundaries. His journey, marked by groundbreaking collaborations with Calvin Harris for the Love Regenerator project and unforgettable performances at renowned venues like Club Space and massive festival sets at events like EDC Las Vegas, has been a testament to techno’s current reign in the global dance music scene.

Brown’s instantly recognizable sound continues to dominate dancefloors and festival crowds worldwide, with no end in sight for the UK hitmaker. This wealth of experience and success is now being channeled into his new venture, 92 Thing, promising a unique and exciting streetwear experience.

Brown’s streetwear label aims to push the boundaries of what other artists before him have yet to achieve, transposing his multifaceted talents onto the backs of his fans on the dancefloor. The collection is a salute to the rave culture of Bristol in the ’90s, and an homage to the era and culture that initially influenced Brown’s music, and now features heavily in his releases.

92 Thing will feature two fresh T-shirt designs. These high-quality, oversized, heavyweight cotton shirts offered in “Cloud” or “Gasoline” varieties are not just a fashion statement but a symbol of elevated streetwear specifically designed to be worn on the dancefloor. Each shirt proudly carries the 92 Thing logo on the back, marking the quality and design evident in Brown’s tracks — and now, his clothing.

This first drop will be limited to just 200 coveted pieces (100 of each style) and retail for $87.13 USD, so act fast if you’re hoping to get your hands on one. Future drops will follow this same model, as Brown strives to operate 92 Thing in the same league of exclusivity that surrounds streetwear culture.

My career was literally born in 1992 in the shadows of Bristol’s underground music scene. Acid house was in its infancy. Hardcore was growing. The dance fabric of the UK had really begun. It was a 92 thing, a time of resistance and rebellion, one which continues to inform my production to this day. This brand is meant to encapsulate that spirit in a new, exciting way and I can’t wait to share this new project with music lovers and style savants alike.
Eli Brown

Pre-sales for the very first 92 Thing drop will go live today, May 15 via the 92 Thing website, offering both T-shirt variants.