True Identity Celebrates Launch of New Label

True Identity Agency expands its footprint with the launch of True Identity Music – a new, creative approach in the hard dance scene.

At the beginning of 2023, the hardstyle scene was introduced to a brand-new player in the booking agency sphere, True Identity Agency. This company kicked off an incredible year with impressive signings like Crystal Lake, Clockartz, and Eternate contributing to its star-studded roster. Throughout the year, they’ve already begun to taste success, with multiple artists leaving their mark at iconic festivals like Defqon.1 Weekend Festival, Decibel Outdoor, and more. However, this is only the beginning of this venture for the founders of True Identity: Mischa Sigtermans, Diederik Visser, and Alan Mandel.

Today, True Identity is proud to announce that they’re expanding their footprint by launching their brand-new label, True Identity Music! While their roster has steadily grown throughout the year, today marks their most ambitious move by launching a label centered around their current roster. In no time, fans will be able to have a consistent stream of releases from artists worldwide like ENVINE, Break of Fawn, REKALL, and many more.

True Identity is aware they’re a new force within the scene, but their mission is unlike anything else the industry has experienced. Instead of chasing that stamp of approval from a big label in the scene, the founders urge artists to follow their true identity when making music. Implementing this philosophy, there are no rules for the label. Whether it’s euphoric hardstyle, uptempo hardcore, or anything in between, this label aims to be a breath of fresh air in a saturated hard dance market. Check out the third episode of the Trident podcast to dig deeper into the new project.

What would a label launch be without a banging first release?

Luckily, True Identity has listeners covered as the inaugural release, “Silence,” comes from none other than euphoric hardstyle legend ENVINE. On this new record, fans go back to when golden melodies and uplifting vocals reigned supreme. ENVINE’s new production knowledge is present, which is heard in the quality of this track. In addition, he successfully highlights the classic elements of euphoric hardstyle, delivering a special dose of nostalgia mixed with the new meaning of the present.

In addition to creating the inaugural release for True Identity Music, ENVINE will be responsible for being the label’s A&R. In this position, ENVINE will ensure that True Identity Music continues pushing the boundaries of music production and talent development by focusing on individuality and a new creative approach to the Harder Styles scene.

But wait, there’s more!

With all the exciting news, True Identity is also happy to announce that they’ve partnered with HardstyleUp2Datez [HU2Dz] to highlight all future releases on their YouTube channel. This partnership exists so fans worldwide can have a direct line to new releases and creative projects from True Identity Music, furthering their accessibility in the scene.

Last but not least, True Identity Music has created a publishing fund, True Identity Publishing. In partnership with Cloud 9 Music, this final move establishes True Identity as a powerhouse in the music industry that provides key support to artists without compromising their artistic freedom. There’s a lot more coming from this fresh face, so make sure to stay tuned and witness the rise of True Identity!