Red Bull B2B to Make US Debut in Detroit This July

The first-ever Red Bull B2B event is set to take place in Detroit on July 11, featuring HiTech, DJ Swamp Izzo, CRYSTALLMESS, and Sheefy McFly.

Detroit has long been known as the city that ushered techno into the spotlight, but the community’s warm embrace of all electronic music has been paramount to its growth over the years. That legacy is what Red Bull Music plans to honor this summer when the debut edition of Red Bull B2B in the US heads to the Motor City.

Red Bull B2B Detroit will take place at the Majestic Theatre on July 11, bringing the behemoth brand together with Paxahau, the minds behind Movement Detroit. That night, four DJs will perform consecutive back-to-back sets, creating an experience filled with improvisational magic during its relay-style approach that mixes up pairings.

The debut edition is curated by HiTech, a Detroit-born trio that has championed a sonic blend of Ghettotech, house, rap, and Miami bass with their club-ready sets. Joining them are three more fantastic artists, including DJ Swamp Izzo, who has roots in Atlanta’s hip-hop culture, Paris-based CRYSTALLMESS, and Sheefy McFly, a Detroit-based visual artist, rapper, and DJ who draws inspiration from the city’s legacy.

“Ayy, it’s all about understanding the party and Red Bull B2B got it. That’s why we had to lock in and facilitate this vibe, ESPECIALLY in the city!,” said HiTech. “Y’all already know what time it is. We chose artists whose definitely on the same type of timing we on. Nah, this ain’t just a set it’s a whole moment for the culture.”

While the main event is sure to be a draw for many, those who want to dive deeper will be able to celebrate the birthplace of techno and its founders that weekend. Additional events taking place during the weekend include B2B nights at Paramita Sound, a panel with DJ Godfather and HiTech, and a workshop at the Underground Music Academy.

This is Red Bull’s latest experience in the US this year. In recent months, the brand teamed up with Brightline during Ultra Music Festival and Coachella for the newly launched Red Bull Mirage Experience at the festival’s Quasar stage.

Red Bull B2B will make its debut at the Majestic Theatre on July 11. Head to the official website for more details and Ticketweb to make your purchase.

Red Bull B2B Detroit 2025 – Lineup:

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