All My Friends Names Randy Sosin as New Head of Creative Content

Gary Richards is looking to revitalize All My Friends’ upcoming events and named Randy Sosin as the new Head of Creative Content to help steer the ship.

Gary Richards launched All My Friends (AMF), intending to provide a platform to legendary artists and rising stars while cultivating a community that’s passionate about music and connection. Since its earliest days, he’s succeeded in bringing together dance music lovers from near and far to curated events and their flagship festival on the high seas, Friendship. Now, in 2024, he’s set his sights on revitalizing his one-of-a-kind events with the news that Randy Sosin has joined their team as the Head of Creative Content.

Randy Sosin has built a legacy in the music industry over the past three decades, working with countless artists, brands, and promoters. This included working with Gary Richards during the growth of HARD Events and holding senior executive positions at MTV, Interscope Records, Insomniac Events, and A&M Records.

“I have known Randy for many years, and his creativity and cultural awareness will only enhance FriendShip, making it stronger and more impactful. I’m thrilled to finally welcome Randy into our Shipfam community,” said Gary Richards about bringing Sosin onto the AMF team. Sosin will help spearhead the creative process for AMF moving forward, touching on everything from branding and content creation to production and media promotion.

I have had the pleasure of knowing, working with, and partying with Gary since the late 1990s, and he’s always been a visionary with regard to music, culture, and lifestyle. I have always wanted to work for him and bring my keen content style to his amazing events. I am so fortunate that I am able to come on board and help Gary and AMF (All My Friends) grow and expand FriendShip (the greatest party in the world), but also be a part of an amazing team. Gary is an inspiration to me, and I look forward to helping show the world what I have known for years. He is a legend!
Randy Sosin

The next big adventure from All My Friends will occur in early 2025 when Friendship sets sail for its fifth voyage on February 21. Follow them on social media for more details on the upcoming sailing and future AMF experiences.

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